A new Avery Dennison report has found digital identity solutions in F&B packaging allow retailers to improve product traceability and cut food waste. The findings highlight smart packaging, traceability, and labeling as crucial to extending shelf life.

Packaging Insights discusses the report with Pascale Wautelet, vice president of global R&D and sustainability at Avery Dennison Materials Group.

“Packaging plays a critical role by enabling enhanced tracking and traceability. At the same time, materials science can improve freshness and extend shelf life,” she tells us.

Connected packaging can tackle food waste by maintaining freshness and improving visibility across the supply chain.

“Sixty-one percent of businesses across the globe still lack full visibility into where food waste occurs. The lack of visibility compounds food waste challenges, with costs in the supply chain equivalent to 33% of revenues.”

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