Though tropical rainforests contain some of the world’s richest biodiversity, regulate climate and hold vast stores of carbon dioxide, humans often see greater value in destroying them.

The vast Amazon rainforest has typically suffered extreme exploitation, losing 3,000 football fields of forest daily during its 2022 deforestation peak to make way for cattle and crops such as soya beans.

Numerous international treaties and environmental laws aimed at protecting these forests have had limited success. But a new conservation initiative, the so-called The Tropical Forests Forever Facility (TFFF), is planning to shift the goalposts by putting a value on preservation.

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