As the industry prepares for the EU’s Packaging and Packaging Waste Regulation (PPWR), demand for recycled materials is rising. A recent report by the Independent Commodity Intelligence Services (ICIS) and the China Petroleum and Chemical Industry Federation (CPCIF) finds that this trend presents Chinese producers with an opportunity to align with EU standards early on and invest in R&D for recycled and bio-based materials.

Packaging Insights speaks with report authors Helen McGeough, global lead for plastic recycling at ICIS, and Guanglian Pang, executive board member and vice secretary general at CPCIF, to discuss how Chinese trade with the EU can remain competitive in the face of upcoming regulations.

Can China close its regulatory and traceability gap with the EU without losing its competitive edge?

McGeough: Compliance with circularity regulations requires investment and a commitment to changes within the operating model, which can increase costs in the short term. However, the benefits are substantial for both companies and markets alike.

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