As sustainability regulations continue to reshape industries around the world, the packaging sector stands at the vanguard of the circular economy transition. Initiatives such as extended producer responsibility (EPR)—which has been enacted in five U.S. states to date, Maine, Colorado, California, Oregon and Minnesota, and is awaiting the governor’s signature in Maryland—are encouraging firms in the space to rethink their operations, incorporate greater volumes of recycled materials and closely manage their product life cycles. Ultimately, the guiding principle should be to reduce the corporate sphere’s environmental impact, through—among other means—packaging innovation.

While regulations in this area aim to standardize practices, implementation can vary wildly across regions, creating significant challenges for global companies.

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