Every Can Counts, a global initiative dedicated to promoting the recycling of aluminium drink cans, has conducted an analysis for the first 4 months of 2025 based on official data published monthly by RetuRO, Romania’s Deposit Return System – SGR operator. The conclusion is that Romania is rapidly closing the sustainability gap. The national recycling rate for aluminium cans in January-April 2025 has surged to nearly 74% (the number of cans that entered recycling facilities compared to the total number placed on the market), more than doubling from 35%, the official figure reported by European Aluminium for 2022 for Romania.
The recycling rate also increased compared to 2024, when the yearly recycling rate for metal packages (aluminium drink cans) reported by RetuRo reached 49%.

This notable increase reflects a growing shift in behaviour — from passive disposal to active collection for recycling — driven by the launch of Romania’s Deposit Return System – SGR and reinforced by awareness campaigns such as Every Can Counts. Every Can Counts acts towards driving change by informing the public on how their small gestures have an impact in the circular economy. According to a survey that Every Can Counts conducted across several European countries, 75% of the Romanians chose the “encouragement of individuals to recycle more” as the initiative necessary to protect the environment, ranking higher than any other option.

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