Responding to consumer dissatisfaction with vacuum-packed minced meat, Iceland Foods is re-introducing plastic trays to its beef and pork mince products.

Six months ago, Iceland repackaged its beef and pork mince range into airtight vacuum packaging. It was designed to contain 50% less plastic and sought to reduce the retailer’s annual consumption by 35 tonnes.

At the same time, it was said to keep the products fresh for approximately two and a half weeks – increasing product shelf life by almost 50% – and allow more packs to fit into one delivery truck, thus cutting down on carbon emissions and ensuring a consistent supply.

Several other retailers were making the same move. Lidl’s transition into vacuum-packed beef mince was intended to lower its plastic consumption by 63% and save 250 tonnes every year, while Asda foresaw a 60-tonne reduction of plastic in its annual operations when it vacuum-packed its own beef mince range in 60% less plastic.

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