Despite some common global themes, consumer priorities and perceptions toward packaging materials vary by country, requiring a granular understanding and nuanced planning from packaging stakeholders.

The years since 2020 have been a time of upheaval for consumers and companies alike, and packaging players are no exception. A global pandemic shifted consumption patterns,1 many countries went through a period of high inflation,2 and geopolitical uncertainty continues to reshape trade flows3—sometimes profoundly. How have these factors affected the choices consumers make and especially their attitudes and sentiments toward packaging?

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